In 1950, Michael Smail, saw an opportunity to bring new quality and sophistication to New Zealand bathrooms. The firm he founded, Smail & Co, is now known as Bath Co.
The design of New Zealand houses has been transformed in the six decades since then. In particular the bathroom has seen remarkable changes as homes have come to feature multiple bathrooms, often serving slightly different purposes.
Throughout this time, Bath Co has been at the leading edge of design thinking around bathroom furniture. We have pioneered new technologies and introduced new fashions to New Zealand, to suit changing lifestyles and demographics.
We may have a different name, but we are still a family owned and operated business. In the 1990s Michael’s daughter Annabel joined the company, and together they developed new product lines and new ranges.
We remain committed to New Zealand, continuing to manufacture our three most significant ranges in this country – Michel Cesar, VCBC and now, Laundry. We also distribute Burlington, a prestige brand from the United Kingdom, as well as a curated collection of artisan tiles under the brand name Gallery 4.
Our manufacturing and distribution centres are in Auckland and Christchurch, giving us a national footprint.